The Communication and Knowledge Advancement Unit under InQKA plays a vital role in supporting the university’s quality ecosystem through strategic communication, knowledge dissemination, and digital engagement. Positioned as a key enabler within InQKA, this unit actively initiates and sustains knowledge advancement activities that are aligned with the strategic needs of Universiti Teknologi MARA (UiTM).

This unit functions as the central support arm for all other units under InQKA’s governance, ensuring that technical communication, content creation, and institutional messaging are consistent, professional, and reflective of UiTM’s values. Among its core responsibilities is the management of all printed and digital publications that document and promote quality-driven initiatives within the university. It also maintains and updates official announcements on InQKA’s website and social media platforms, ensuring timely and accurate communication across internal and external stakeholders.

In addition, the unit oversees the planning and execution of quality-related events and campaigns aimed at cultivating a culture of excellence. It also manages the application and registration of ISBN and ISSN to support the formal publication of scholarly and institutional outputs. As part of its knowledge stewardship role, the unit is entrusted with preparing the annual InQKA Report in e-Book format, capturing key milestones and reporting on institutional progress.

One of the unit’s strategic functions includes updating the UiTM Self-Review Portfolio (SRP), which is critical to supporting the university’s self-accreditation process, internal audits, and continuous quality enhancement. Through all these efforts, the Communication and Knowledge Advancement Unit contributes significantly to strengthening UiTM’s visibility, transparency, and reputation as it progresses toward achieving its GRU2025 vision.